16.11.16 Shifting sands: pay TV in the Middle East
The past year has seen the three big purveyors of premium TV content in the Arab World remain unassailably dominant: free-to-air broadcaster MBC still commands huge pan regional audiences and the lion’s share of advertising revenue, while the multi-territory pay TV space continues to be governed by OSN and beIN Media.
Yet, below the surface there have been some significant developments in the subscription sector in the Middle East and North Africa (MENA). Qatar-based beIN Media has expanded its content offering from sport to also encompass entertainment, US video streaming giant Netflix has entered the regional arena, and OSN has endured an executive re-shuffle following a drop in subscriber numbers.
Source: Digital TV Europe