28.11.16 Retailers can upsell with digital signage
To succeed today, brick and mortar retailers need to create strongly differentiated retail experiences. What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer an unparalleled rich, immersive visual experience, and today there is almost no limit in terms of what can be achieved with a video wall to help a brick and mortar establishment differentiate its retail experience. Part of the appeal of a video wall in the retail environment is that unlike traditional merchandising options such as permanent retail fixtures, counters, acrylic displays etc., a video wall is inherently captivating and can always be fresh–simply by updating the content.
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Source: Digital Signage Today