Calimanet, Blusens’ partner in Middle East, will lead the deployment of the technology
The agreement was signed over Cabsat 2010 tradeshow.

Dubai, March 27 th, 2010- Blusens Middle East announces the agreement signed with Rotana Hotel Management Corporation to integrate Blusens’ Digital Signage solutions through all Rotana’s facilities. Blusens, with partner company Calimanet, will deploy the technology offering a fully integrated advertising management interface, effectively maximizing net advertising revenue.

Picture (left to right)
- Miguel Silva: Vice-president and Co-Founder at Blusens Global Corporation.
- Carlos Abu Diam: Regional IT Director Dubai & Northern Emirates at Rotana.
- Manuel Valle: Commercial Counselor of the Embassy of Spain in UAE.
- Samr Abi Frem: Corporate Vice President IT at Rotana.
- Felipe Vázquez: Managing director at Calimanet.


Today’s “on-the-move” internet users generate millions of page views per year. Perhaps surprisingly, this is still a virtually untapped target audience; a fact that has been taking into account by Blusens and Calimanet. Given their higher income profile and significant spending power, these users represent a significant target audience that advertisers covet.  Blusens has defined a strategy to connect global public networks directly to highly mobile internet users.

Both parties will offer as well an advanced technology that enables property managers to increase their in-room revenue through advertising in captive internet portals, IPTV systems and Digital Signage deployments which will enhance CAPEX and offer increased ROI.
 
Blusens has a wide range of adPORTAL and Digital Signage solutions as well as SMATV products for signal distribution of Terrestrial and Satellite TV broadcasts in residential, hospitality and gated community developments.

According to Miguel Silva, Vice-president and Co-founder at Blusens Global Corporation, “we are very happy to see that one of the most proactive Hotel Management Companies in the Middle East is continuously looking to enhance their technological offer. Especially when we are talking about direct advertising in a region where the traditional Ad Channels lack the penetration they have in other markets. We are confident that this is just the beginning of a long term co-operation between our two companies with regards to in-room advertising, entertainment and interactivity”.

About Rotana Hotel Management Corporation
Rotana Hotel Management Corporation (Rotana) was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. Operating as Rotana, it opened its first property in Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and North Africa. Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry. Rotana aggressive expansion plans have seen the company grow from 2 properties in 1993 to a total of 67 by 2012. With several further properties planned for opening and new projects in the pipeline confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East and North Africa within the next five years. http://www.rotana.net/

About Calimanet
Calima Internet has created a high value market niche in the online advertisement industry through the access to captive users of connectivity services on mobility. With Calimanet brand, the company positions itself as full service operator provider as it designs, develops and manages advertisement sources, and above all, sells and manages ads for its captive portals networks. With the goal of increasing its clients’ revenues, Calimanet invests 12% of its revenues to enhance its advertising positioning motor engine. Through partners, as Blusens, Calimante brings its product portfolio to other technological supports as Digital Signage and IPTV. The company operates from Lanzarote, Dubai, Madrid and Rio de Janeiro; 19 countries in three continents.

About Blusens Global Corporation
Blusens Global Corporation is a Spanish multinational that comes from Blusens, founded in Santiago de Compostela in 2002 and specialized in next generation consumer IT products. The company, pioneer in multimedia leisure environment, has a wide product range segmented in: portable, Digital Home and networks, a professional product division. The company also commercializes solutions around its “Connected Home” concept, an entertainment and leisure product offering environment, that enables users enjoy their contents anywhere at home or even in a remote way. Its products can be found in more than 50 countries worldwide.

Blusens Global Corporation has subsidiaries in Middle East, Mexico, Canada, South America and China. The company invests 10% of its revenue in R&D activities from its own department and also has a digital music label, Blusens Music, and a division for its WEB 3.0 strategy, Blusens Interactive.

More information at:  www.blusens.com

For more information:

Blusens Middle East
David Fernández
dfernandez@blusens.com
Tel.: +971 50 5520149

Blusens Global Corporation
Miguel Churruca
mchurruca@blusens.com

Francisco Sánchez Blanco
francisco.sanchez@blusens.com
Tel.: +34.981.553.233